Preach the Need for Change, but Never Reform Too Much at OnceĤ7. Disarm and Infuriate With the Mirror EffectĤ5. Work on the Hearts and Minds of OthersĤ4. Strike the Shepherd, and the Sheep Will ScatterĤ3. Avoid Stepping Into a Great Man’s ShoesĤ2. Think as You Like, but Behave Like OthersĤ1. Disdain Things You Cannot Have: Ignoring Them is the Best Revengeģ8. Be Royal in Your Own Fashion: Act Like a King to Be Treated Like Oneģ6. Control the Options: Get Others to Play With the Cards You Dealģ4. Make Your Accomplishments Seem Effortlessģ1. Create a Cult-like Following by Playing on People’s Need to Believeģ0. Use the Surrender Tactic: Transform Weakness Into PowerĢ7. Play a Sucker to Catch a Sucker – Appear Dumber Than Your Mark Know Who You’re Dealing With – Don’t Offend the Wrong Person Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous Keep Others in Suspended Terror: Cultivate an Air of Unpredictability Use Absence to Increase Respect and Honor When Asking for Help, Appeal to the Self-interests of Others, Never to Their Mercy or Gratitude Use Selective Honesty and Generosity to Disarm Your Victim Infection: Avoid the Unhappy and the Unlucky Win Through Your Actions, Never Through Argument Make Other People Come to You – Use Bait if Necessary
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