Osaka Metro Network Vision covers 14 stations along the Midosuji Line, Tanimachi Line, Yotsubashi Line, and Sakaisuji Line. *5 A platform for advertisers (those wishing to distribute ads) *4 Abbreviation for "Out of Home." OOH is a general term for advertising media delivered outside the home, such as public transport advertising, outdoor advertising, and advertising in commercial facilities. *3 A platform for the media (those supplying ad spaces) *2 An abbreviation for "Digital Out of Home." This refers to advertising media using digital signage installed in public transit advertising, outdoor advertising, commercial facilities, etc. *1 Osaka Metro Traffic Survey as of November 16, 2021. In addition, this will make it possible to expand sales channels by linking with the LIVE Board DSP (Demand-Side Platform)*5 and digital advertising DSPs. Flexible distribution using the connected digital signage based on audience data and impressions (number of ad viewers) sales will also be available. Osaka Metro ADERA will also start using the LIVE BOARD SSP (Supply-Side Platform)*3 from the same day, which enables the sale of impressions (number of ad viewers) in the OOH*4 domain owned by LIVE BOARD. Osaka Metro Network Vision has a total of 249 digital signage channels at Osaka Metro's main stations with an estimated daily average footfall of around 1.89 million*1 passengers, and Digital OOH (DOOH)*2 advertising distribution will start from September 1, 2022.
(Headquarters: Shibuya-ku, Tokyo President and CEO: Jun Sakurai hereinafter, "LIVE BOARD") today announced that the Osaka Metro's Osaka Metro Network Vision will be connected to the LIVE BOARD Marketplace. (Headquarters: Osaka-shi, Osaka President and CEO: Masashi Oya hereinafter, "Osaka Metro ADERA"), which is responsible for the advertising business of the Osaka Metro Group, and LIVE BOARD, INC. Osaka Metro Network Vision Connects 249 Screens with LIVE BOARD Marketplace
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